Selected work

Seven companies, one through-line: complex products, made easy to choose.

  1. 01UdemyFrom course marketplace to premium professional learning.2018 – 2023
  2. 02GrammarlyPlaceholder headline: the shift you helped Grammarly make.Consulting2024 – 2025
  3. 03Freed AIPlaceholder headline: what Freed AI needed to say, and to whom.Consulting2024 – 2025
  4. 04NOCDPlaceholder headline: the mission-driven brand problem at NOCD.Consulting2024
  5. 05TilePlaceholder headline: launching hardware people carry every day.2017 – 2018
  6. 06LivescribePlaceholder headline: explaining a smartpen to the people who needed it.2012 – 2016
  7. 07The Coffee Bean & Tea LeafPlaceholder headline: growing a category on real shelves.2006 – 2010