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Case study · 01

From course marketplace to premium professional learning.

Role
Vice President, Marketing
Years
2018 – 2023
Engagement
Full-time
$60M → $700M+Revenue during her tenure
50Person marketing organization built
2Promotions, to VP

Context

DraftUdemy in 2018: a consumer course marketplace with a growing business arm. What did leadership need marketing to change? Two or three sentences.

The challenge

DraftThe repositioning problem: moving from discount courses to premium professional learning without losing the audience that got Udemy there.

What I did

DraftBuilding the 50-person org across brand, product, creative, and integrated marketing. The rebrand. The SaaS and AI feature launches. Pick the three that mattered most.

Outcome

DraftRevenue grew from $60M to over $700M. Add what marketing specifically moved: awareness, conversion, enterprise pipeline, or brand perception.