Livescribe

Context

DraftWhere the company stood when you arrived: stage, audience, and what the business needed from marketing. Two or three sentences.

The challenge

DraftThe one problem that mattered most. Say it in a single sentence first, then add the detail that makes it hard.

What I did

DraftThree to five moves you made, in order: positioning, team, launches, channels, creative direction. Lead each with a verb.

Outcome

DraftWhat changed, with numbers you are comfortable sharing publicly. If a number is confidential, describe the direction and scale instead.